Have you ever been to a website that just doesn’t appeal to you?
We all have.
How did that make you feel?
Did it make you feel like you wanted to do business with that company?
Probably not. You probably hit the “back” button and were gone. That’s what we all do!
That was a website that wasn’t built right. It failed to engage you. It failed to present that business in a positive light; and ultimately, failed to generate a new customer (you) for that business owner.
So how do you build a website right? There is a right and a wrong way to do it. The right way begins with asking the right questions. The answers to those questions will guide us through the whole process of building a website and getting it right the first time.
Every website tells a story and every story has a hero. So, who is the hero of your website’s story? Is it you? Is it the product or service that you offer? Is it your guarantee?
Whatever it is that makes your business special, that needs to be the hero of your website’s story. When that story is told well, your perfect customer will be captivated by it.
This brings us to another very important question. Who is your perfect customer? Are they young or old? Male or female? Rich or poor? The better you can identify your perfect customer, the better we can custom tailor your website’s story to them.
Can you anticipate what is going through your perfect prospect’s mind when they are about to buy what you are selling? If you can answer those questions right on your website, they will be far more likely to buy from you.
How does a new customer want to contact you? The easier you can make it for a new customer to get in touch with you, the more likely they are to do so. Simple as that.