Your website gets traffic.
Traffic, of course, represents people. Some of those people become customers. Some of them engage your site in other ways, like opting into your mailing list
The vast majority of your website users, however, come to your site, look around, then go away.
Using retargeting, you can market to them again (and pay for the click when they do return), but you don’t know who they are, where they are and you have no other way of reaching them.
Introducing TrafficID – the service that lets you ID your traffic – giving you the email address or even full contact information of those who visit your site.